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1 Month Offline Course
Social Media Marketing for Beginners
Top Rated Course: 
5 Seats Remaining
Learn the basics of social media marketing and how to effectively promote a brand on platforms such as Facebook & Instagram. This course will give you the skills you need to succeed in today’s digital landscape.
75%
More than 75% of the eligible global population now uses social media channels
2X
Digital marketing job requirement's have grown by about 2x faster than other marketing positions
1.5 Billion
A whopping 93% of marketers worldwide are using social media for business
About the Course
- Understand the basics of social media and its role in marketing.
- Learn how to create and implement a social media marketing strategy.
- Gain hands-on knowledge of the various social media platforms and how to use them effectively.
- Understand how to measure and analyze the success of a social media marketing campaign.
- Learn how to use social media advertising to reach target audiences.
- Understand how to engage with customers and build a community on social media.
Course Modules
- Business vs. Personal Social media accounts and key differences in terms of communication and functionalities.
- Understanding Organic vs. Paid social media activities.
- Learning different social media platforms and it’s features.
- Setting up business & creator pages, Ad accounts and its overview.
- Account hygiene checklist.
- Business research to get to know the services, competitors and customers.
- Developing a customer persona.
- Identify your target audience.
- Competitor analysis and research.
- Learning how to create and implement a social media marketing strategy.
- Setting goals, and selecting the right platforms for your business.
- Content calendar, copywriting and hashtag Research.
- Learning how to create and share engaging content on social media, including text, images, videos, and live streaming.
- Understanding different types of designs and its usage.
- Learn how to use social media advertising to reach target audiences and drive conversions.
- Creating ad campaigns, ad sets and ads.
- Targeting specific demographics.
- Ad budget and optimizing ad spend.
- Understanding how to measure and analyze the success of a social media marketing campaign, including tracking metrics such as engagement, reach, and conversions.
- Learning basics of Meta Business Suite.
- Generating social media reports
- Understanding how to engage with customers and build a community on social media.
- Learning Online Reputation Management and responding to comments and messages.
- Creating user-generated content, and running social media contests.
- Learning through practical examples and case studies on how businesses have successfully leveraged Social Media marketing.
- Working on Live social media accounts to plan and creating engaging strategies.
- Developing a social media marketing plan for known brands.
- Presenting the campaign
- Group discussion and assessment.
Course Fees
₹25,000
₹5500
Course Features
1 Month (Alternate Days)
Course Duration
2:00pm - 4:00pm
Mon | Wed | Fri
Time & Days
Patto, Panjim - Goa
Course Location
1st of Every Month
New Batches
Requirements
- Basic knowledge of using a Computer
- Own Laptop
- Ability to spare time for weekly assignments
Opportunities on Successful Completion
- Work as a Social Media Executive, where you can use your knowledge to develop, implement, and manage a company's social media strategy in order to increase brand awareness, improve customer engagement, and drive website traffic.
- Work as a Content Creator, where you can use your social media knowledge to create and curate engaging content for social media platforms, such as text, images, and videos.
- Work as a Freelancer, where you can offer your social media marketing skills to clients for projects such as creating and managing social media campaigns, content creation, and community management.
- Social Media Marketing knowledge will never go waste. You can use these skills even if you start your own business in any industry, to create and execute campaigns to drive traffic, engagement, and conversions for your business without hiring a social media manager.
We at UniQourse are committed towards helping our students after their course completion in several ways:
- Provide Internship: We will provide a 15-60 days internship to students who perform par excellence in their course and assessment project.
- Provide ongoing support: We will be available to answer any questions or provide assistance as students continue to work on projects and develop their skills.
- Offer networking opportunities: We will help connect students with industry professionals who can provide mentorship or job opportunities.
- Provide resources: We can provide a list of relevant resources such as tutorials, articles, high quality job resume formats and job listings that students can refer to as they continue to learn and grow.
- Keep in touch: We will ensure to stay in touch with students via Facebook or WhatsApp Groups and communities and be available to them as a mentor and a reference.
Disclaimer: We are committed to providing ongoing support and resources to help you continue to develop your skills. However, please note that our availability may be limited and it’s important for the students to take an active role in their own learning and career development, and to use the knowledge and resources provided to continue to learn and grow. We do not guarantee job opportunities or placements for anyone and this will be done at our sole discretion. Read our Privacy Policy & Terms & Conditions.
Take The First Step Towards Learning Skills That Truly Matters!
Learn the basics of social media marketing and how to effectively promote a brand on platforms such as Facebook & Instagram.
